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How to Melt Away the Day (All of It, Waterproof Mascara Included)
Written by: Jean Godfrey-June
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Published on: February 4, 2024
After a night on the red carpet, Gwyneth wants every bit of makeup—including the waterproof mascara—off as fast as possible. With that moment in mind, we created a new all-in-one, silky-soft, truly elegant balm cleanser to lift away even the most stubborn makeup and sunscreen in a single step. No matter your skin type, it cleanses without stripping, going from balm to oil to milk, then rinsing away easily—for fresh, clean, beautifully hydrated skin.
“It melts into an oil, then a milk that feels so good on your skin—you almost forget that it works so well,” says Gwyneth. “It really takes it all off.”
The luxurious, addictively soft balm is made with Midsummer Night’s Dream Oil
which includes seven exquisite flower-oil extracts (jasmine, neroli, cherry blossom, damask rose, lavender, peony, and elderflower). The balm nourishes with antioxidants and minerals while helping maintain the skin’s natural protective barrier. It’s clinically proven to remove makeup, dirt, pollution, and sunscreen. It’s safe for sensitive skin and the delicate eye and lip areas. And it leaves skin looking and feeling dewy-fresh, moisturized, and radiant.
goop Beauty
luminous cleansing balm
goop, $68/$61 with subscription
100%
said the balm effortlessly removed their makeup.**
94%
said the balm removed even long-wear makeup, as well as sunscreen.**
91%
said the balm left their skin clean, moisturized, and silky-smooth.**
*Based on a clinical study of 33 women between the ages of 26 and 60.
**Based on a four-week third-party consumer study of 33 women between the ages of 26 and 60.
This cleanser does not:
Require additional makeup-removing products.
Strip or dry skin.
Use harsh surfactants or detergents.
How to Use It
The best first step in any routine, the balm melts away your day in seconds. If you love a double cleanse, it takes everything off for the perfect start.
Step 1:
Scoop
With your fingers or the spatula that comes with the balm, take a pea-size dab of balm.
Step 2:
Melt
Smooth the balm between your fingers to warm it.
Step 3:
Massage
Work into your skin (the balm will change into an oil), including the areas around the eyes and lips.
Step 4:
Add Water
Splash your skin or wet the included organic cotton cloth and massage as the oil turns into a milk.
Step 5:
Rinse
The milk washes away easily, leaving your skin soft, hydrated, and healthy-looking.
Optional:
Double Cleanse
With the balm as the first cleanse, follow with an exfoliant, a nourishing essence, or a face mask, depending on your skin.
SHOP THE CLEANSER
Post-Cleanse Favorites for Great Skin
Face Oil
goop beauty
All-in-One Super Nutrient Face Oil
$98/$89 with subscription
Peptide serum
goop beauty
Youth-Boost Peptide Serum
$150/$135 with subscription
face cream
goop beauty
All-in-One Nourishing Face Cream
$98/$86 with subscription
sleep milk
goop beauty
Dark Spot Exfoliating Sleep Milk
$98/$89 with subscription
Melt away the day.
Related Reading
How to Double Cleanse—and Why Skin Loves It
goop Beauty Now Comes in Color: Introducing Colorblur Glow Balms
A Winter Checklist for Dry Skin
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