As the pink noise of the Sports Direct anthem was replaced by the red and black of the St James’ Park faithful, the excitement was palpable in the air. Newcastle United supporters had every right to feel elated, their beloved Magpies transformed by the Saudi Public Investment Fund (PIF) since the takeover in 2021. The £400 million influx of investment has led to memories to last a lifetime, with the likes of PSG and AC Milan treated to the majesty of St James’ Park.
However, the recent lack of invested thought in the summer transfer window has left a sour taste in the mouth. The hoped-for influx of quality players to bolster the squad never materialized, and the Magpies have since struggled to find their footing in the Premier League. A poignant reminder that even the most ardent fans can be disappointed when promises are broken.
Eddie Howe’s side currently sit a distant 9th in the league table, his team failing to recapture the heights achieved in the Champions League campaign of 2022. Saturday’s loss to Brighton, despite 21 shots on goal, served as a jolt to the system, highlighting the need for change.
One area where change may be needed is in the transfer market, where the PIF has been accused of being tight-fisted. With the likes of Sean Longstaff and Elliot Anderson performing at an elite level, Magpies fans can’t help but wonder what could’ve been if the necessary investments were made. Anderson, in particular, has taken his game to the next level, and many would have wished for the hierarchy to take a punt on keeping him at the club.
As the transfer window remains open for a few more days, it remains to be seen whether the PIF will heed the pleas of the fans. One thing is certain, however: the pressure is mounting on Howe and his team to turn in a performance that will have the Toon Army singing again.
