Cristiano Ronaldo Invests in Cutting-Edge Nutrition Brand Bioniq, Valuation Soars to $82 Million
The news is out, and it’s music to the ears of health and fitness enthusiasts around the world: Cristiano Ronaldo, the most popular soccer player in the world, has become a major shareholder in the innovative personalized nutrition brand Bioniq. This significant investment has led to an all-time high valuation for the London-based company, which recently secured $15 million in its Series B funding round.
Founded in 2019, Bioniq has garnered a reputation for delivering fully customized supplements to its clients. The company’s unique approach revolves around leveraging blood biomarker data and self-reported insights to assess areas of improvement and recommend remedies to enhance performance and longevity. This proprietary process sets Bioniq apart, allowing it to provide personalized insights and recommendations tailored to each individual’s needs.
The company’s impressive work has attracted the attention of prominent institutions like Lanserhof and UFC, as well as several top athletes from the NBA, soccer, and even Iron Man winners, who swear by the brand’s products.
The tie-up between Ronaldo and Bioniq is a match made in heaven. As a shining example of athletic excellence, Ronaldo’s endorsement of the brand is a significant boost to Bioniq’s reputation, and his investment is a testament to the company’s potential for growth.
Vadim Fedotov, Co-Founder and CEO of Bioniq, praised Ronaldo’s involvement, saying, “Cristiano Ronaldo is the perfect partner and shareholder. As the ultimate embodiment of performance and longevity, he aligns perfectly with our values and mission.” Fedotov continued, “We are thrilled that the world’s leading athlete and advocate of a healthy lifestyle has made Bioniq part of his journey since 2022. His personal experience with our products reinforces his belief in what we’re building. Cristiano’s decision to invest highlights his confidence in our team’s vision and his commitment to helping us build the leading company in personalized health.”
Ronaldo himself is equally enthusiastic, expressing his dedication to the partnership. “Backing Bioniq goes beyond just an investment opportunity for me – it’s about aligning with a shared vision for health, performance, and longevity,” he said. “I have been using their products myself for almost three years. With their personalized health approach, I believe Bioniq has the potential to transform how we care for our bodies and help people reach and maintain their peak performance for longer.”
As Ronaldo continues to thrive on the pitch, his latest investment is a testament to his commitment to maintaining top physical shape. Playing 11 games in all competitions, the 39-year-old star has scored nine times and provided three assists for Al-Nassr this season. With Bioniq by his side, he’s sure to continue reaping the benefits of a healthy and optimized body.
