Francesco Totti, the legendary Roma captain, has recently hinted at a potential return to the pitch, sparking a flurry of speculation and excitement among fans and analysts alike. The 45-year-old has stated that he would be ready to play for at least 30 minutes in two months’ time, sending shockwaves through the transfer market.
One of the most intriguing discussions surrounding Totti’s potential return has centered on his possible destination. Advertisers and industry experts have weighed in on the topic, with some suggesting that a “minor” Serie A club like Monza or Como could be a good fit for the former Italian international.
Cesare Casiraghi, a prominent Italian advertiser, believes that Totti’s return to the pitch would bring significant benefits to his new club, citing the potential for increased visibility on a global scale. “It would certainly benefit the visibility of the club on a global level, which translates into new sponsorships worth tens of millions of euros,” he said.
Others, such as Davide Ciliberti, a spin doctor for the communications company Purle & Noise, have suggested that Totti’s presence could be a game-changer for smaller clubs like Monza, which is working hard to build its image and attract new sponsors. “It would be easier for a ‘minor’ Serie A club like Monza, which is also working hard in terms of image and activity, further facilitated by the television proscenium and not just the ownership can offer to the brand and its players,” he noted.
Another potential destination that has been thrown into the mix is Como, which is backed by the Indonesian billionaire Robert and Michael Hartono. According to Ciliberti, the wealthy duo’s involvement in the club could provide a significant boost to their image and marketing efforts. “They would open up the entire Eastern audience to the Como club,” he said.
As the world waits with bated breath for Totti to fulfill his promise of a return to the pitch, one thing is clear: his presence on the field would be worth a reported 100 million euros, including takings, image rights, docu-series, merchandise, hosting, and millions of dollars worth of travel shows. Of course, this figure does not include the “adjustment” fee that must be paid by the current sponsor.
As Totti inches closer to making good on his promise, fans and analysts alike can’t help but wonder: where will he end up next? Only time will tell.
