Commentary: Grab and Shopee show that big marketing budgets don’t guarantee ROI

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Commentary: Grab and Shopee show that big marketing budgets don’t guarantee ROIwrite a jounalistic article without title about this Spending your marketing budget well is better than having an overly large budget, says OtterHalf’s Cassandra Ong Disclaimer: Unless otherwise stated, any opinions expressed below belong to the author. It is easy to assume that bigger marketing budgets automatically lead to better returns. But as many businesses […]