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Serie A, Milan-Napoli Match to be Broadcast Free-to-Air: A Game-Changer for DAZN
Italian football is set to take a historic turn as the 10th day of the 2024/25 season marks a significant shift in the broadcasting landscape. On October 29, 2024, the much-anticipated Serie A match between AC Milan and Napoli, scheduled to take place at San Siro, will be broadcast live and for free, a first since April 13, 1996, when Juventus-Sampdoria match was the last to be aired without a pay-per-view option.
This unprecedented move is part of the “Try and Buy” package secured by DAZN, the new rightsholder of Serie A television rights, until 2029. The package allows for a limited number of matches to be broadcast for free, with up to five matches per season available to non-subscribers.
This development marks a significant shift in broadcasting strategy for DAZN, which has been increasing its focus on free-to-air broadcasts. The platform, which has already been broadcasting matches and events globally, has adopted this approach as a global strategy.
To make this historic event more engaging, DAZN has assembled an all-star team, including renowned commentators Pierluigi Pardo and Andrea Stramaccioni, and charismatic presenter Diletta Leotta, who will provide pre-match analysis and interviews, as well as post-match discussion with special guests, including coach Gianmarco Pozzecco and journalist Massimo Ambrosini, with Ciro Ferrara in the studio.
To stream the match, users will need to register on DAZN using an email address. With a subscription-free option available, the platform aims to attract new audiences and offer a more inclusive experience. The live broadcast will be limited to approximately 2 million users, but viewing will be guaranteed for all subscribers, ensuring that fans of the beautiful game are not left out.
As Italy’s top tier returns to its free-to-air roots, this historic match promises to be a thrilling spectacle, showcasing the best of Italian football. With DAZN leading the charge, this unprecedented move is set to revolutionize the way Italian football is consumed, bringing the beautiful game to a wider audience than ever before.
