Opinion
Donald Trump Jr. has launched his own hunting and outdoor magazine called Field Ethos, describing it as ” probably one of the least political things I do.”
Trump Jr.’s New Magazine
When Trump Jr. is not campaigning for his father, he can typically be found in the great outdoors.
“If I’m in Colorado doing an event, I’ll sneak off for half a day and go fly fishing,” he told Politico. “Today, I had a pretty crazy day of conference calls, but I’m literally in the car, banging all of those out. I’m gonna go do a quail hunt in upstate Florida before I have to drive back down to Palm Beach to have a business dinner at Mar-a-Lago.
“That’s my decompression from the five-speaking-events-a-day general lifestyle that will be my next, let’s call it year,” he added. “The next 12 months are going to be interesting for me and my family ,and it’s great to know I can pick up one of our journals when I just need a break from it all.”
Trump Jr. was first introduced to the great outdoors by his maternal grandfather Milos Zelnicek, who would take his New Yorker grandson on camping trips in then-communist Czechoslovakia.
“I literally just fell in love with it; I read every book there was on the subject,” Trump Jr. said. “All of those things, I think, are getting lost in today’s instant gratification society. You know, kids sit there on a video game. Everything’s … instant gratification.”
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Field Ethos Co-Founder Speaks Out
Field Ethos co-founder and CEO Jason Vincent explained that the target demographic for the magazine is men between the ages of 25 and 55, though a quarter or more of the audience is female.
“That may really just come from the fact that there’s still kind of a draw to that unapologetic male mindset,” Vincent said. “That may be why we’ve built the female following that we have … it doesn’t feel like it’s being watered down to try to get traction with them.”
Vincent went on to say that while the magazine is not explicitly political, there are times when politics intersects with issues that readers are inherently interested in, like gun rights.
“Yes, Don is involved. He’s part of our group of friends and our team at Field Ethos,” Vincent said. “But … Field Ethos is really designed to be a place people can go when they’re kind of sick of that.”
When politics does find its way into the magazine, Vincent said that the politics are “sensible,” middle-of-the-road, and emphatically not far-right.
“The extreme right is not our brand,” Vincent said. “We see ourselves as speaking to a sophisticated audience that is smart enough to not find themselves at the extreme of either side.”
Related: Donald Trump Jr. Calls For ‘Mass Deportations’ As Reports Show Over 1,000 ‘Gotaways’ Escaping Into Country Every Day
Trump Jr.’s Goal With Field Ethos
In the end, Trump Jr. has a clear goal in launching Field Ethos.
“Creating an alternate viewpoint for the Americans who felt like they’ve been left behind who don’t want to support those things,” he concluded, “that’s a big part of the focus.”
Given how crazy this year is likely to be for the Trump family, we’re glad to see that Trump Jr. has a passion project that will allow him to escape. If you’re a fan of the great outdoors, be sure to pick up a copy of Field Ethos!
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